The marketing team for Sony Pictures’ “Escape Room” movie appropriately created banner ads that when clicked sent users into a 360-degree escape room – based on creepy rooms featured in the movie. Sony tied the interactive ads to a sweepstakes that was hosted on a microsite.
Coca-Cola Co.’s Vitaminwater wants to know if consumers can stay off their phones for an entire year. It will award one strong soul $100,000 to do so, a subversive idea for a social campaign – but an excellent one at that.
For the second year, Twitter launched a #BrandBowl in connection with the Super Bowl. The activity is in recognition of the ads and brands that generate the most talk, retweets and reaction during the Super Bowl.
Budweiser launched a December-long sweepstakes for consumers in Massachusetts who purchase through Drizly, the beer, wine and liquor delivery mobile app and desktop site. The sweepstakes was like an advent calendar of prizes.
Family Dollars is encouraging consumers to download its mobile application by adding a "SmartSpins" game.
All app users received a free spin of the virtual slot machine game when it launched on Oct. 1.