Full Path to Purchase Expo 2019 Agenda Released
The Path to Purchase Institute has released the complete agenda for its largest annual event this November.
The 2019 Path to Purchase Expo (P2PX) will be held Nov. 13-14 at Hyatt Regency Chicago, 151 East Wacker Drive, Chicago.
The reimagined event will provide attendees with the educational insights they need to blaze a new trail for their business and get into the minds of shoppers, increase sales and drive immediate growth.
The keynote lineup consists of:
- Alyssa Raine, acting Walgreens CMO, presenting “Walgreens: Combining Technology and the Human Touch to Improve the Customer Experience” on the morning of Nov. 13.
- “The Office” actor and entrepreneur Rainn Wilson presenting "My Life as an Actor & Entrepreneur & 'Finding Your Why'" on the morning of Nov. 14.
- Brendan Witcher, vice president/principal analyst, digital business strategy at Forrester, discussing “Digital Mastery: A Roadmap For Transformation in The Age Of The Customer” on the afternoon of Nov. 14.
From keynotes to lectures and workshops to 15-minute learning pod sessions, there are ample educational opportunities offered in a variety of styles.
Other event speakers will include executives from manufacturers and retailers such as:
Ferrara Candy Company
The Hershey Company
Mars Wrigley Confectionery
Oars + Alps
Peapod (Ahold Delhaize)
Perfect Bar LLC
P&G Fabric Care