Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.
Crocs' global e-commerce business grew globally in its third quarter, despite inventory and supply chain issues. Find out what's boosting this footwear retailer's online presence and its five initiatives to improve supply chain performance.
Crocs enlists a new platform designed to give retailers greater visibility into Crocs product lines, provide real-time access to inventory, create a more seamless purchasing process and provide key improvements to the retailer user experience.
Despite being far more tech-savvy than previous generations, Generation Y, the 80-million strong cohort of Americans between the ages of 18 and 35, has not forsaken shopping in stores for online purchasing.
An annual report from Brand Keys surveyed 46,000 consumers to identify the brands with the highest loyalty and engagement ratings in 2011. Find out which consumer goods brands took home top honors in their respective categories.