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Footwear

A collection of news, articles and other featured content about Footwear.

Deckers Brands sneakers

Global digital shop Jellyfish is tasked with helping Deckers develop a seamless shopper journey from awareness to conversion and retention.

Puma Storefront

The athletic wear brand selected a new platform to enhance its cross-channel, personalized marketing capabilities.

Jimmy Choo woman on stairs

Acquiring the popular shoe brand expands Kors' position in the luxury fashion segment and aims to strengthen future growth opportunities.

A deal with the e-tailing giant comes as direct digital sales surpass $2 billion.

The workwear brand is expected to improve speed and efficiency with Centric Software PLM.

To help accelerate its international expansion and cross-border demand, Tony Bianco is working with Pitney Bowes to provide a seamless, localized online shopping experience.

The luxury fashion brand bridges the gap between online and in-store commerce to get a real-time, 360-degree view of the customer and personalize the shopping experience.

Crocs enlists a new platform designed to give retailers greater visibility into Crocs product lines, provide real-time access to inventory, create a more seamless purchasing process and provide key improvements to the retailer user experience.

The global creator and operator of footwear and accessory brands, deployed Logility Voyager Solutions as the foundation for the its sales and operations planning and supply chain transformation initiative to better serve its customers across multiple channels.

Under Armour’s newest system includes first recovery sleepwear line created in collaboration with Tom Brady, using bioceramics technology, to help athletes optimize rest and recovery.

Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.

Chris Hobson, vice president, Global Business Technologies at VF Corporation, writes about the companys latest complex technology project Acadia.

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