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Footwear

A collection of news, articles and other featured content about Footwear.

Deckers Brands sneakers

Global digital shop Jellyfish is tasked with helping Deckers develop a seamless shopper journey from awareness to conversion and retention.

A deal with the e-tailing giant comes as direct digital sales surpass $2 billion.

Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.

Crocs' global e-commerce business grew globally in its third quarter, despite inventory and supply chain issues. Find out what's boosting this footwear retailer's online presence and its five initiatives to improve supply chain performance.

Jimmy Choo woman on stairs

Acquiring the popular shoe brand expands Kors' position in the luxury fashion segment and aims to strengthen future growth opportunities.

Crocs enlists a new platform designed to give retailers greater visibility into Crocs product lines, provide real-time access to inventory, create a more seamless purchasing process and provide key improvements to the retailer user experience.

Puma Storefront

The athletic wear brand selected a new platform to enhance its cross-channel, personalized marketing capabilities.

Chris Hobson, vice president, Global Business Technologies at VF Corporation, writes about the companys latest complex technology project Acadia.

The workwear brand is expected to improve speed and efficiency with Centric Software PLM.

Despite being far more tech-savvy than previous generations, Generation Y, the 80-million strong cohort of Americans between the ages of 18 and 35, has not forsaken shopping in stores for online purchasing.

Under Armour’s newest system includes first recovery sleepwear line created in collaboration with Tom Brady, using bioceramics technology, to help athletes optimize rest and recovery.

An annual report from Brand Keys surveyed 46,000 consumers to identify the brands with the highest loyalty and engagement ratings in 2011. Find out which consumer goods brands took home top honors in their respective categories.

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