Five Best Walmart Displays: July 2019

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Five Best Walmart Displays: July 2019

By Patrycja Malinowska - 08/19/2019

Taking a look back among the many in-store displays spotted at Walmart in July, five stood out from the rest.

Procter & Gamble's Crest earned a dedicated endcap display for the addition of a "gum and sensitivity" formula to its Pro-Health line of toothpastes. The blue and pink endcap signage kit included a large header that touted the product as new and invited shoppers to "wrap your teeth in sensitivity protection," while a shelf strip promised the products "starts working immediately." Shelf trays stocking the SKU each include a product glorifier and large 3D model of a tooth wrapped in a pink material representing the promised protection. In some stores, the shelf trays were instead positioned on a four-way along with other Crest products, including a new "gum care" mouthwash. 

Access to the rest of the top-five displays and all displays spotted at Walmart in July is reserved for Path to Purchase Institute members.