A new report from Ensemble IQ and Spring Global discusses how CPG companies and their field service teams are employing business intelligence and mobile tools to drive innovation in retail assortments and merchandising.
Field service solutions are a CPG company’s last chance to communicate with the shopper.
When properly implemented, marketing tools from in-store signage to interactive promotions can guide indecisive consumers all the way to the checkout counter.
This exclusive research report from EnsembleIQ
A comparison chart of solution providers to the consumer goods industry in the areas of CRM, TPM, TPO, Salesforce Mobility, etc. Plus, experts discuss new technologies, the retailer-supplier relationship and incorporating big data for better customer insights.
Smart software solutions, enabled by advances in mobile technology, are revolutionizing field execution for CPG companies. Brands are capitalizing on the benefits of instant field intelligence to be more strategic and dominant at the shelf.