Family Dollar Takes Its App for a Spin
Family Dollars is encouraging consumers to download its mobile application by adding a "SmartSpins" game.
All app users received a free spin of the virtual slot machine game when it launched on Oct. 1. Shoppers can earn an additional spin once per day by making a purchase and scanning the in-app barcode or entering the phone number attached to their Smart Coupon account at checkout. Every spin awards a digital coupon, such as 25% off select private-label Family Wellness SKUs or $5 off a $25 purchase.
Rack signs, window posters and door signs promote the game in stores. Circular features, a home page carousel ad, an ad within the app and email ads support.
"Grocery Shop for Free" blogger Dian Farmer wrote a post about the game for Family Dollar's "Ideas & Inspiration" blog, which was promoted with an Oct. 2 Twitter update.