Event Marketing

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Event Marketing

A collection of news, articles and other featured content about Events.

As part of efforts to elevate the launch of its Special Delivery diapers at key retail partner Target, Kimberly-Clark's Huggies tapped Geometry to stage two experiential events in the retailer's home market.

Petco went out of its way to participate in June Pride Month proceedings this year as inclusivity increasingly becomes a bigger part of brands’ and retailers’ marketing strategies.

The event spanned two one-hour panel discussions with four women each, more than 20 sampling stations all by women-owned or women-led brands, a raffle and live music.

Walgreens staged a “house party” in a Chicago loft this month to show how its wide assortment of private label items can fit into a shopper’s home and everyday life.

Lowe's NFL sponsorship

Lowe's is amping up its visibility by becoming the official home improvement retail sponsor of the National Football League.

Target is shining a spotlight on toys from brands such as MGA Entertainment's L.O.L. Surprise as part of an initiative to lure shoppers to stores this holiday season with more family-friendly events.

Albertsons Co.’s Acme is activating its partnership with the NFL’s 2018 Super Bowl champions for a multifaceted campaign engaging brands and targeting fans this season.

Albertsons Cos.' Jewel-Osco leveraged October’s designation as “Italian Heritage Month” to stage interactive “Festa Italiana” (Italian Party) events at four Chicagoland stores this month.

Gia Cyrier pulls from agency experience to grow her Mini Emporium business.

PetSmart is running several efforts in a bid to reassure shoppers of the quality of its in-store grooming services following a review of its training and safety standards.

H-E-B supermarket just wrapped a "Pet Event" targeting current and potential pet owners with “two weeks of tail wagging deals” and cause marketing activity.

Johnson & Johnson created mock nurseries in Walmart's aisles to build excitement around new Johnson's baby products.

Target is tying in to the excitement surrounding Microsoft's Sept. 29 virtual fan convention for Minecraft by stocking official merchandise from the video game.

Whole Foods Market has moved its annual "Growing Healthy Kids" fundraiser a month earlier to tie it to the back-to-school season.​​​​​​​

BJ's Wholesale Club is once again partnering with General Mills and Kellogg Co.

Coca-Cola Co. stayed at the top of shoppers’ minds in recent months by activating account-specific holiday and football programs at an array of retailers across various channels.

Armed with insights such as four out of five negative tweets regarding beauty and body image come from women, Unilever’s Dove brand felt compelled to start a social movement reversing the conversation on social media, while raising awareness in-store.

BJ’s Wholesale Club is significantly ramping up marketing for its growing assortment of digital tools and omnichannel services as it leverages technology to weave online and offline shopping together into one cohesive experience.

Albertsons Cos.’ Jewel-Osco tied in to the designation of April as Earth Month and the April 22 observance of "Earth Day" by spotlighting sustainable brands and products.

Honest Tea, an independent operating unit of The Coca-Cola Co., executed an integrated campaign over the summer that encouraged people to be more honest in their daily lives.

CVS Health recently activated its national sponsorship of the American Heart Association’s Go Red for Women movement.

Petco and Blue Buffalo Co. have added in-store events to their annual "Pet Cancer Awareness Month" campaign.

Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline.

Aiming to accelerate share while driving category growth and brand loyalty, RB (formerly Reckitt Benckiser) executed a global re-launch of its Air Wick brand with a “Home is in the Air” campaign that includes an in-store component to get shoppers to smell the scents.

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