Event Marketing

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Event Marketing

A collection of news, articles and other featured content about Events.

As part of efforts to elevate the launch of its Special Delivery diapers at key retail partner Target, Kimberly-Clark's Huggies tapped Geometry to stage two experiential events in the retailer's home market.

Petco went out of its way to participate in June Pride Month proceedings this year as inclusivity increasingly becomes a bigger part of brands’ and retailers’ marketing strategies.

The event spanned two one-hour panel discussions with four women each, more than 20 sampling stations all by women-owned or women-led brands, a raffle and live music.

Walgreens staged a “house party” in a Chicago loft this month to show how its wide assortment of private label items can fit into a shopper’s home and everyday life.

Lowe's NFL sponsorship

Lowe's is amping up its visibility by becoming the official home improvement retail sponsor of the National Football League.

Gia Cyrier pulls from agency experience to grow her Mini Emporium business.

Target is shining a spotlight on toys from brands such as MGA Entertainment's L.O.L. Surprise as part of an initiative to lure shoppers to stores this holiday season with more family-friendly events.

H-E-B supermarket just wrapped a "Pet Event" targeting current and potential pet owners with “two weeks of tail wagging deals” and cause marketing activity.

Coca-Cola Co. stayed at the top of shoppers’ minds in recent months by activating account-specific holiday and football programs at an array of retailers across various channels.

Armed with insights such as four out of five negative tweets regarding beauty and body image come from women, Unilever’s Dove brand felt compelled to start a social movement reversing the conversation on social media, while raising awareness in-store.

Albertsons Co.’s Acme is activating its partnership with the NFL’s 2018 Super Bowl champions for a multifaceted campaign engaging brands and targeting fans this season.

Johnson & Johnson created mock nurseries in Walmart's aisles to build excitement around new Johnson's baby products.

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