Event Marketing

Press enter to search
Close search
Open Menu

Event Marketing

A collection of news, articles and other featured content about Events.

The event spanned two one-hour panel discussions with four women each, more than 20 sampling stations all by women-owned or women-led brands, a raffle and live music.

Walgreens staged a “house party” in a Chicago loft this month to show how its wide assortment of private label items can fit into a shopper’s home and everyday life.

Lowe's NFL sponsorship

Lowe's is amping up its visibility by becoming the official home improvement retail sponsor of the National Football League.

Target is shining a spotlight on toys from brands such as MGA Entertainment's L.O.L. Surprise as part of an initiative to lure shoppers to stores this holiday season with more family-friendly events.

Albertsons Co.’s Acme is activating its partnership with the NFL’s 2018 Super Bowl champions for a multifaceted campaign engaging brands and targeting fans this season.

Albertsons Cos.' Jewel-Osco leveraged October’s designation as “Italian Heritage Month” to stage interactive “Festa Italiana” (Italian Party) events at four Chicagoland stores this month.

Gia Cyrier pulls from agency experience to grow her Mini Emporium business.

PetSmart is running several efforts in a bid to reassure shoppers of the quality of its in-store grooming services following a review of its training and safety standards.

H-E-B supermarket just wrapped a "Pet Event" targeting current and potential pet owners with “two weeks of tail wagging deals” and cause marketing activity.

Johnson & Johnson created mock nurseries in Walmart's aisles to build excitement around new Johnson's baby products.

Target is tying in to the excitement surrounding Microsoft's Sept. 29 virtual fan convention for Minecraft by stocking official merchandise from the video game.

Whole Foods Market has moved its annual "Growing Healthy Kids" fundraiser a month earlier to tie it to the back-to-school season.​​​​​​​

Show More