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Ethnic Marketing

A collection of news, articles and other featured content about Ethnic Marketing.

The U.S. giant will buy Pioneer Foods for roughly $1.7 billion as a way to expand its global footprint.

The auto maker has rolled out a web-based mobile ad that gives viewers an interactive look at — and into — the 2020 Corolla sedan.

Aldi is indirectly tying in to Oktoberfest by declaring a "German Week" and stocking various German-imported SKUs.

CVS/pharmacy recently teamed with Kiss Products to roll out an exclusive Korean beauty-inspired brand dubbed Joah.

Target is exclusively stocking a doll and bilingual English and Spanish storybook created by former Procter & Gamble executive Leslie Guzman. 

Albertsons Cos.' Jewel-Osco leveraged October’s designation as “Italian Heritage Month” to stage interactive “Festa Italiana” (Italian Party) events at four Chicagoland stores this month.

Sam’s Club tied in to the designation of October as national “Italian-American Heritage Month” again this year by spotlighting imported Italian SKUs from sole private label Member’s Mark.

Walgreens brought 12 brands together on an endcap to tie in to Hispanic Heritage Month.

In a landmark new research study, Geometry Global and Bravo introduce the first-ever culturally sensitive path-to-purchase model. This is part one of a two-part series.

Walmart is tying in to "Hispanic Heritage Month" by showcasing Hispanic-Latino products in its recently launched "Supplier Inclusion" shop.

As the U.S. retail market continues to rapidly change, successful retailers must be able to understand and appeal to shoppers on an individual level, according to Amy Hahn, Ahold USA senior vice president.

Procter & Gamble created an online community at its website called “My Black is Beautiful,” which dedicates hair and makeup tips for African-American women and celebrates everything that makes them beautiful. 

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