Estee Lauder Leverages Modiface's AR
Estee Lauder announced it would be leveraging the augmented reality technology from ModiFace Inc., Toronto, on its product pages at EsteeLauder.com. Consumers shopping for lipstick and eye shadow can have their face captured through the video webcam and try on different shades on the product pages at EsteeLauder.com. ModiFace’s “Face AI” technology overlays shades, but it does so through facial-tracking technology that gives the image texture and accurately maps the image to the contours of the user’s eyes and lips. The tracking measures skin features like spots and wrinkles, and it recognizes how a head is posed. ModiFace also recently announced its new Light Field Rendering tool that adjusts the image for lighting conditions in the room. For now, Estee Lauder will leverage this technology for its AR experience for lipstick and eyeshadows. It will add more products later.