Entertainment Tie-ins / Licensing

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Entertainment Tie-ins / Licensing

A collection of news, articles and other featured content about Entertainment Tie-ins / Licensing.

Giant-Carlisle heavily ramped up its sponsorship of MLB's Philadelphia Phillies this season with a slew of new offerings and promotions.

Target is tying in to the excitement surrounding the July 4 third season premiere of Netflix's Stranger Things by shining a spotlight on new and exclusive licensed merchandise from the science-fiction '80s-themed horror series.

Dollar General is tying in to the buzz surrounding Columbia Pictures' July 2 theatrical release of Spider-Man: Far From Home by running a pair of purchase incentives for Kellogg Co. and PepsiCo SKUs.

Target is tying in to the excitement surrounding the June 21 theatrical release of Walt Disney Co.'s Toy Story 4 by stocking exclusive licensed merchandise, staging an in-store scavenger hunt, and running a promotion incentivizing Mattel toy purchases.

Drumming up excitement for the May 10 theatrical release of Warner Bros.' Pokemon Detective Pikachu, Pokemon Co. has launched a mobile application that lets gamers collect digital and in-game rewards at select Target stores.

Target tied in to the Feb. 8 theatrical release of Warner Bros. Entertainment's The Lego Movie 2: The Second Part by stocking exclusive licensed merchandise and staging an in-store scavenger hunt.

In support of a new perfume called Women, Calvin Klein launched a powerful #IAmWomen social campaign with celebrities Saoirse Ronan and Lupita Nyong’o talking about women that inspire them, such as Sissy Spacek, Nina Simone, Eartha Kitt and Katherine Hepburn.

Albertsons Cos.' Jewel-Osco is tying in to the Nov. 9 theatrical release of "The Grinch" by stocking a slew of licensed, limited-edition merchandise including exclusive pajama pants.​​​​​​​

The new partners are bringing exclusive inclusive fashion to the masses.

Amazon is leveraging its collaboration with social movie ticketing startup Atom Tickets to tie in to the Oct. 5 theatrical release of Sony Pictures' Venom with an exclusive incentive.

Publix focused its back-to-school marketing on products for lunchboxes with promotions spotlighting national brands and private labels.

Sony Pictures tied its release of “Hotel Transylvania 3: Summer Vacation” into an Amazon Alexa skill that brings the voices of select characters into consumers’ homes to read a bedtime story, sing a nursery rhyme or tell a joke.

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