EnsembleIQ Names Jennifer Litterick CEO

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EnsembleIQ Names Jennifer Litterick CEO

By Path to Purchase Institute staff - 09/09/2019
Jennifer Litterick
EnsembleIQ CEO Jennifer Litterick

EnsembleIQ’s board of directors has appointed Jennifer Litterick to the role of chief executive officer. Litterick had previously served as EnsembleIQ’s chief commercial officer and president, North American retail vertical.

This leadership appointment is effective immediately and follows the departure of David Shanker, who held the role since February 2018.

“We are fortunate to have someone of Jennifer Litterick’s caliber and experience step up to lead EnsembleIQ,” EnsembleIQ Board Member Mike Foster said. “We are at a pivotal moment, and during this time of transformation there is no better person to steer EnsembleIQ into renewed growth. Jennifer is a proven leader with extensive media experience, vision, industry knowledge and the ability to bring people together. She is a customer-focused communicator with natural leadership capabilities and a track record of strong execution. Furthermore, she has been on the executive leadership team for the past two years and has successfully grown businesses in both Canada and the U.S.”

Litterick joined Rogers Media, one of EnsembleIQ’s formative acquisitions, in 2009 as publisher of Canadian Grocer Magazine, later becoming group publisher for their marketing and retail titles in 2013. She left the company to serve as a partner at strategic consulting firm Pinpoint Solutions Group, then returned to the frontlines of B2B media in 2017 with the newly established EnsembleIQ, where she became president, Canadian operations and then president, North American retail vertical.

“We have the top brands in our sectors across North America and we will continue to deliver on the promise of providing compelling, intelligent and engaging content and insights to help drive growth for the industries we serve.

“I am honored and excited to be at the helm of EnsembleIQ,” Litterick said of her new position. “I have had the privilege of working closely with the EnsembleIQ team of talented people and look forward to continuing our journey together as we execute our strategy and take advantage of the market opportunities ahead.”

EnsembleIQ is the leading business intelligence platform serving the retail, consumer goods, health care, food service; pharmacy and hospitality industries focused on helping customers solve big problems and inspiring bold ideas. EnsembleIQ operates an integrated network of media brands across all retail sectors and leverages its scale to inform, connect and provide actionable marketplace intelligence to help clients achieve growth. 

EnsembleIQ is the parent company of the Path to Purchase Institute and Path to Purchase IQ magazine.

EnsembleIQ is a portfolio company of RFE Investment Partners, a private equity investor with more than 30 years of experience investing in growth companies in partnership with strong management teams.