Enjoy Life’s Warady Unpacks the ‘Free From’ Trend at P2P Summit
Joel Warady, general manager and chief sales & marketing officer at Mondelez International’s Enjoy Life Foods, will help marketers understand how to capitalize on the growing trend toward “free from” packaged goods in a lively presentation at the Path to Purchase Summit in May.
The highly regarded executive will examine how brand can leverage the trend toward healthier products to engage all consumers — not just the ingredient-conscious shoppers who are typically targeted. He’ll also look at how effective on-shelf marketing can be aligned with digital outreach to redefine the shopper experience, and how brands and retailers can become a destination for shoppers looking for “free from” SKUs.
Under Warady’s guidance, the gluten-free, allergy-friendly Enjoy Life brand has experienced 12 consecutive years of growth. The executive’s thought leadership has been recognized by Social Media Marketing, Forbes.com and, most recently, Brand Quarterly.
The Path to Purchase Summit will be held May 15-17 in Ft. Lauderdale, FL. For more information and to view the full agenda, visit the event’s website.