05/30/2018
Effie Case Study: Glade Plugins Car: New Product Launch
At Walmart, the air care category as a whole had been lacking inspiration and sales. Leveraging the excitement around its new Glade Plugins Car product, SC Johnson brought some air care inspiration to Walmart.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing