08/21/2019
Effie Award Winner: Oreo Mint Hot Chocolate at 7-Eleven
Looking to bring excitement back to the Oreo cookie brand, particularly among Millennial shoppers, Mondelez International went all in at 7-Eleven, the home store of those aged 18 to 34.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing