08/21/2019
Effie Award Winner: Cheerios Moments of Good
The 360-degree campaign was led by retailtainment events that included 11 themed moments brought to stores, garnering double-digit unit sales lifts.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing