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Drugstores

A collection of news, articles and other featured content about drugstores.

CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26.

The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.

Walgreens staged a “house party” in a Chicago loft this month to show how its wide assortment of private label items can fit into a shopper’s home and everyday life.

To drive this customer experience initiative, the retailer partnered with Adobe to deliver seamless, personalized and connected health and wellness experiences for shoppers.

Just as the cannabis and CBD (or cannabidiol) industries are really ramping up, CVS/pharmacy is getting in on the hype by rolling out CBD topicals to more than 800 stores spanning eight states.

Mars Inc.'s M&M's activated the latest round of its national "Flavor Vote" program at Walgreens by securing placement for a dedicated endcap as well as a counter display at checkout.

Energizer Holdings and Walgreens went head-to-head for five weeks this winter as Energizer national-brand products were merchandised side by side with the retailer’s store brand.

Walgreens supported the launch of Procter & Gamble’s Gillette SkinGuard razors with a variety of activity in January. The product addresses the problem of shaving irritation through an entirely new design philosophy, according to P&G.

Walgreens took aim at specific national brand products in its January coupon book. “Compare and save” ads called out the national-brand competitors.

Walgreens loosely defined the cough-and-cold category for a four-week promotion that promises 3,000 Balance Rewards points with purchase of two eligible products.

CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

Walgreens and Birchbox kicked off promotional efforts supporting their new partnership, which is bringing Birchbox retail experiences to select stores.

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