The rise in online media consumption and shopping has consumers seeking more control and respect for their digital privacy — even as they simultaneously demand highly personalized experiences. In response, policy regulations and tech platforms are providing greater transparency while the industry moves away from individual-level identifiers.
As a result, today’s consumer goods marketers often see fluctuations in media performance unless they’re proactive about growing first-party data and using technologies like AI/ML to increase efficacy.
When used responsibly, first-party data helps brands grow relationships with customers, boost advertising performance, and drive innovation across the value chain. In fact, a Google-BCG study found those using first-party data for key marketing functions achieved up to a 2.9X revenue uplift and a 1.5X increase in cost savings.
Join this expert panel on Nov. 11 to learn:
- How an effective first-party data strategy — with a privacy-centric infrastructure — drives predictive marketing, digital commerce, and innovation across your business.
- Top use cases where AI/ML drives more effective outcomes
- Why democratizing access to insights and self-serve analytics is key to success
- How industry leaders are future-proofing their business with a customer data platform