Driving Brand KPIs with Digital Promotions

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By Shopper Marketing - 04/17/2019


Originally presented: Tuesday, May 7th at 2:00pm ET

Digital marketing has changed the face of CPG marketing at every level, blurring the lines between the once distinct disciplines of brand vs. shopper marketing.  And with increased pressure on CPGs to deliver ROI, all marketing tactics must produce measurable outcomes that build brands. Historically, promotional marketing has proved a reliable tactic to move product volume.  However, its mass delivery and lack of user level measurement has limited our understanding of the ability of promotions to drive key brand KPIs such as user acquisition and long-term value.  As a result, promotions have often been viewed as a necessary evil rather than a strategic marketing tool.

The advance of large scale digital promotion platforms coupled with user level data and sophisticated closed loop measurement solutions are providing new insights into the performance of digital promotions on the KPIs brand marketers care about. 

In our presentation, leaders from Quotient’s data and analytics team, and an executive from The Campbell Soup Company, will present the case that digital promotions do, in fact, support brand development. Leveraging our position as the largest provider of digital coupons for CPG’s, and with unique access to POS data for leading CPG retailers, Quotient will look at the power of digital coupons to support brand marketing and brand building.

During this webinar, attendees will:

  • Learn more about trends in digital couponing, including a profile of today’s couponers, along with types of value delivery and their effectiveness across various success metrics.
  • Understand how digital promotions can support brand development, helping to build long-term value and loyalty (such as incremental volume and trial).
  • View exclusive analytics, and a case study from The Campbell Soup Company highlighting how digital promotions can help to support brand marketer KPI's




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