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07/30/2022

Drive Omnichannel Growth by Unifying Demand Signals

Learn how to enable near real-time POS visibility for brick-and-mortar, connect with distributors for secondary sales visibility and mitigate challenges coming from an explosion in e-commerce.

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Future-ready resilient consumer goods companies need to understand that today’s consumer is digital savvy and constantly connected. It has become even more critical for enterprises to meet consumers where they are and understand how they wish to interact with the brand.

This in turn has accentuated the role of sensing demand across direct (POS), indirect (distributors) and online (e-commerce) channels. Unraveling this complex supply chain challenge is crucial for consumer goods companies to stay relevant and drive business growth.

Learn how to:

  • Enable near real-time POS visibility for brick-and-mortar (modern trade) 
  • Connect with distributors for secondary sales visibility
  • Mitigate challenges coming from an explosion in e-commerce

Bring your questions to this interactive session, and learn how to elevate your visibility!

SPEAKERS:

Simon Ellis

Program Vice President

IDC Manufacturing Insights

Suresh Prahlad Bharadwaj

AVP & Global Product Head

TradeEdge, EdgeVerve

Lisa Johnston

Editor in Chief

CGT

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