Domino's and Snapchat
Joining Adidas and other brands that use Snapchat’s augmented reality ads, Domino’s launched a campaign that gave Snapchat users the opportunity to access a Domino’s lens (a sunglasses overlay that reflected images of pizzas). The lens also triggered a chance to order a pizza from a button inside that dynamic screen, inside the Snapchat app. When a Snapchat user engaged with the lens by turning the camera, a pizza box drew open revealing a pepperoni pizza inside and the button to tap and begin a delivery. Domino’s has been an active innovator with drone delivery, an easy-order button, smart watch apps and more.