Family Dollars is encouraging consumers to download its mobile application by adding a "SmartSpins" game.
All app users received a free spin of the virtual slot machine game when it launched on Oct. 1.
The Path to Purchase Institute engaged Field Agent to produce a joint study in which more than 2,100 visits to retailer websites were analyzed. Terese Herbig, managing director – member development at the Institute, shared her thoughts on the study with Shopper Marketing.
Shopper Marketing recently assembled a virtual roundtable to dive deeper into the current state of digital coupons. While many consumers still clip physical coupons, more and more are clicking for digital offers, and the retailers are attempting to meet evolving shopper preferences.
Out of college, Kristin Secora started working at General Mills in a sales function, not yet convinced marketing was the path she wanted to take. But then she met Erin Mott (a marketing manager there at the time), learned about brand and P&L management, and realized that marketing was what she wanted to do in the long term.