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Dollar Stores

A collection of news, articles and other featured content about dollar stores.

The dollar store chain is shining a spotlight on a new private label brand of premium baby SKUs.

As I studied the value channel across a few prominent retailers, I couldn’t help but consider the impact this rapidly growing segment is having on major manufacturers and traditional retailers.

Dollar General is tying in to the buzz surrounding Columbia Pictures' July 2 theatrical release of Spider-Man: Far From Home by running a pair of purchase incentives for Kellogg Co. and PepsiCo SKUs.

Starting this summer, Dollar General shoppers will be able to pick up and drop off FedEx packages at their local store.

Dollar General has added a budget-friendly, premium-quality cosmetics line to its private label assortment.

Dollar General has teamed with Coca-Cola Co. for a holiday-themed incentive encouraging shoppers to "give the gift of refreshment."

Family Dollar is positioning itself as a one-stop-shop for low-priced Halloween needs.

Family Dollars is encouraging consumers to download its mobile application by adding a "SmartSpins" game. All app users received a free spin of the virtual slot machine game when it launched on Oct. 1.

PepsiCo/Frito-Lay dominated Dollar General's summer marketing activity again this year, adding more overlays to the chain's already crowded schedule of annualized account-specific promotions.

Coca-Cola Co. stayed at the top of shoppers’ minds in recent months by activating account-specific holiday and football programs at an array of retailers across various channels.

Dollar General has regrouped products traditionally offered by its DG Beauty and DG Body private labels under a new Studio Selection brand.​​​​​​​

Marketers have an emerging opportunity to invest in value retailers and score big wins with the value shopper

Dollar General is working with RangeMe, San Francisco, to stage its first Innovation and Supplier Diversity Summit in April.

Family Dollar is using a mix of sales and digital coupons to extend the back-to-school theme across the whole store.

The Path to Purchase Institute engaged Field Agent to produce a joint study in which more than 2,100 visits to retailer websites were analyzed. Terese Herbig, managing director – member development at the Institute, shared her thoughts on the study with Shopper Marketing.

Dollar General is receiving an exclusive overlay to Coca-Cola Co.'s "Share a Coke" program for the second year in a row.

Mars Wrigley Confectionery is running a pair of cause campaigns at Dollar General this spring.​​​​​​​

This promotional calendar originally inserted in the September 2017 issue of Shopper Marketing identifies the major seasonal promotions at 11 key retailers.

Mars Inc. activates at Meijer and Walmart as brand’s caramel product debuts nationally Mars Inc.’s caramel-filled M&M’s recently hit shelves across the U.S.

For the third year in a row, Dollar General made a bulk-purchase deal from National Football League sponsor PepsiCo a major part of its marketing ahead of the Super Bowl.

Hershey rolled out a fun digital experience that got Hershey products on the list early.

Shopper Marketing recently assembled a virtual roundtable to dive deeper into the current state of digital coupons. While many consumers still clip physical coupons, more and more are clicking for digital offers, and the retailers are attempting to meet evolving shopper preferences.

Out of college, Kristin Secora started working at General Mills in a sales function, not yet convinced marketing was the path she wanted to take. But then she met Erin Mott (a marketing manager there at the time), learned about brand and P&L management, and realized that marketing was what she wanted to do in the long term.

As it has in previous years, SC Johnson continues to enjoy a prominent role in Dollar General's holiday marketing efforts.

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