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Dollar Stores

A collection of news, articles and other featured content about dollar stores.

Dollar General has added a budget-friendly, premium-quality cosmetics line to its private label assortment.

Dollar General has teamed with Coca-Cola Co. for a holiday-themed incentive encouraging shoppers to "give the gift of refreshment."

Family Dollar is positioning itself as a one-stop-shop for low-priced Halloween needs.

Family Dollars is encouraging consumers to download its mobile application by adding a "SmartSpins" game. All app users received a free spin of the virtual slot machine game when it launched on Oct. 1.

Dollar General has regrouped products traditionally offered by its DG Beauty and DG Body private labels under a new Studio Selection brand.​​​​​​​

PepsiCo/Frito-Lay dominated Dollar General's summer marketing activity again this year, adding more overlays to the chain's already crowded schedule of annualized account-specific promotions.

Family Dollar is using a mix of sales and digital coupons to extend the back-to-school theme across the whole store.

Dollar General is receiving an exclusive overlay to Coca-Cola Co.'s "Share a Coke" program for the second year in a row.

Family Dollar is heavily promoting the addition of new personal care, cosmetics and OTC products to its shelves.

Coca-Cola Co. stayed at the top of shoppers’ minds in recent months by activating account-specific holiday and football programs at an array of retailers across various channels.

Marketers have an emerging opportunity to invest in value retailers and score big wins with the value shopper

The Path to Purchase Institute engaged Field Agent to produce a joint study in which more than 2,100 visits to retailer websites were analyzed. Terese Herbig, managing director – member development at the Institute, shared her thoughts on the study with Shopper Marketing.

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