Do Your TPO Practices Stack Up?
How well do your company’s trade promotion optimization practices align with the industry’s? Take this quick quiz to find out.
There may be no business function in greater need of real transformation than trade promotion management, which is still often hindered by outdated processes, inefficient legacy tools — and plain old lack of knowledge across the organization.
CGT and Capgemini recently undertook first-of-its-kind proprietary research to examine the current state of TPM and how forward-thinking companies are breaking the mold and developing effective strategies for the new digital age. That research was first presented in a full industry report last fall. Critical highlights from the report were also just released as a handy infographic.
While most of the survey results confirmed commonly accepted industry norms, a few of the responses left us wondering how well consumer goods companies really understand their current TPM capabilities and the potential that’s available to them?
See if you agree with us by taking this short quiz.