Direct to Consumer

As Beard Club seeks to evolve from DTC darling to omnichannel stalwart, the company is bullish on the consumer insights diamonds it can mine in partnership with its newest customer: Target.

As many companies ramp up product innovation in 2024, some of the largest manufacturers recently detailed what they’re seeing about consumer behavior and how they’re adapting. Here's a snapshot.

The company has been experimenting with intelligent inventory technology, having launched an AI-powered pilot in its European and Asian stores this quarter. Get more details.

The company’s leadership recently outlined a global productivity strategy that includes workforce layoffs during the latest earnings call. Get the details.

Hi-Chew.com offers the brand’s full product assortment across all flavors and formats, including Stand Up Pouches, Peg Bags, and Sticks, in a new online experience.

Bigger doesn’t always mean better. In fact, within the consumer goods industry, it often translates into quicker success thanks to more agility and intimate customer relationships.  It’s rare to find a brand that doesn't want to scale, however, and the tech selection and implementation processes is an evolving growing pain.

Yeti has upgraded its direct-to-consumer website to elevate consumer experiences, and it’s rolling out the changes across its global suite of e-commerce sites. 

Shapewear and activewear company Spanx is moving into the physical territory for the first time, launching an experiential pop-up series that will take place in New York City, Washington, D.C., and Miami.