Digital Marketing

Virtual Reality
FIRST LOOK: Rao’s Homemade Pop-Up Shop Brings Food Tasting Experience to NYC
The brand is allowing consumers to sample a variety of its offerings in a limited-time experience that also includes wine pairings and freshly grown produce and Italian herbs.
Digital Transformation
Real Talk: True Digital Transformation Starts With an Omni-Commerce Revelation
Consumers are moving fast, and in order for CPG brands and manufacturers to keep pace, they need accurate and actionable insights… fast.
E-commerce
Inside Burton’s Digital Transformation and Redefined Retail Experience
RIS sits down with Brian McAllister, Burton Snowboards' director of global operations, and Jeff Lord, VP of global direct and digital commerce, to get the inside story on the retailer's massive digital transformation.
Revenue Growth Management
Modern Approach to Revenue Growth Management
As the competition for consumers continues to heat up CGs must upgrade their strategic and technological RGM approach to maximize earnings. Find out where your peers are investing to stay one step ahead of the pack.
Roadmaps
Preparing for a New Era of Consumer Data
How can a company leverage the flood of new consumer data generated throughout an organization? Get a step-by-step framework, including details on how CPGs like AB InBev, General Mills, and Mondelez are having success.
Sponsored
Digital Marketing
Next Generation Loyalty Programs Live Up to Their Name
Traditional loyalty programs are impersonal, emphasizing transactional rewards. Today’s advanced analytics let retailers create relevant, customized offers. This data-informed, customer-first approach drives shopper engagement and ongoing allegiance.
Retail Execution
Why We’re Moving Toward Multichannel Retail Execution
Instead of face-to-face visits, we’re seeing a move toward multichannel and omnichannel digital contact strategies.
Consumer Engagement
e.l.f. Leverages Botched Jeopardy Moment to Livestream New Product Innovation
The botched guess created a flurry of comedic responses on social media, which the cosmetics company embraced by launching its first piece of jewelry: a handmade butterfly ear cuff with a contemporary design.
Digital Transformation
The Metaverse Is Happening; Consumer Brands Need to Adjust Now
Today, consumer brands are struggling with two major things. The first is whether or not they should be incorporating the metaverse into their long-term strategies, and the second is if said pivot is absolutely necessary to continue staying on top.
Fulfillment
Duluth Trading Makes Its 'Largest' Investment Yet; Automation Plays a Big Part
Learn how Duluth Holdings is making some hefty investments to enable it to scale, consider new channels of growth in the future, and enhance digital engagement.
Digital Marketing
How to Respect Privacy and Still Win with Advertising
There are ways for advertisers to ensure privacy compliance while offering the relevant experiences that consumers expect. Here's a few.
Digital Transformation
In CPG, Can Big Still Be Beautiful?
Most large companies in this industry know what they need to do: Invest in the new business models that will accelerate growth.