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On-Demand: How Reckitt Maximizes E-commerce Sales through AI-Driven Targeting

Watch a live roundtable discussion with Imteaz Ahamed, Director of Performance Marketing of Nutrition at Reckitt, Sigmoid Senior Strategy Consultant Sundeep Kumar, and CGT Editor Maia Jenkins.

We discuss:

  • The state of advertising on retail e-commerce platforms
  • How Reckitt is leveraging machine learning to boost Amazon ROAS
  • Refining and generating new audience segments
  • The most important KPIs and how they’ve evolved
  • How to use ML to influence audience selection, campaign budget, and bid frequency

View the recording by clicking the video below.

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