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Land O’Lakes, Inc. has selected T-Pro Solutions’ trade promotion analytics solution, expected to prioritize improvements to the productivity and performance of its trade promotion investment.

The move marks the re-unification of all Land O'Lakes Dairy businesses under one executive in a new position for the company.

CytoSport, Inc. launches the ready to drink product line, combining protein and caffeine into three coffee-inspired flavors: Vanilla Latte, Cafe Latte and Mocha Latte.

General Mills has announced a strategic sourcing partnership with the largest organic cooperative in the U.S. that will help about 20 dairy farms add around 3,000 acres to organic dairy production over the next three years.

Chobanis passion for creating a simple, wholesome cup of Greek yogurt made with only natural ingredients, translates into innovations that have shattered consumers preconceived notions about how and when to consume Greek yogurt.

Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.

For Nestle, Direct Store Delivery, pizza and ice cream are seasonal and promotion-driven, and variety has exploded in recent years. So, it turned to demand-driven forecasting to achieve bottom-line improvements.

Legacy can be a fine thing, and Land O'Lakes, Inc. has it in spades. But in the world of technology, legacy has different implications. Land O'Lakes' legacy IT platform was not providing accurate, real-time access to information needed to meet strategic growth objectives.

No longer satisfied with its poor process control, Danone Waters China implemented a trade spend management system that meets requirements associated with the complex Chinese market.

Consumer confidence was a bit manic in 2012, hitting a five-year high in November and then dropping again in December as consumers doubted an end to the fiscal cliff.

When it comes to the health of the consumer goods market, is the glass half full or half empty? According to the results of the 2010 Consumer Goods Registry, which ranks the top 100 public companies according to 2009 annual revenues, both viewpoints are correct.

Overall, the economy still wasn't looking pretty in 2010, but it wasn't completely ugly either. Most of the consumer goods companies on CGT's Top 100 list made modest sales gains. A few leapfrogged the competition. Yet, many others were still fighting an uphill battle.

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