Retailers such as Saks and Neiman Marcus are exploring a new route to empower their sales associates in the omnichannel world. Discover a new technology that is allowing sales associates to create their own version of retailers web stores and interact with consumers online.
Digital transformation is hard work. CPG companies must re-imagine the consumer experience, aligning their people, processes and technologies behind the scenes to deliver this experience. The following are three critical steps to take towards digital transformation.
Brand manufacturers are striving to keep pace with consumers and better anticipate their needs. Find out how technology plays a central role in how brand marketers are using collaboration, simulation and visualization to enhance the retail experience.