Cracker Jack Blippar Mobile Prizes
The Cracker Jack prize has gone digital. PepsiCo’s Frito-Lay has teamed with popular augmented reality mobile app Blippar, London, to augment a fun, digital “prize inside” a users’ mobile phone when they buy a Cracker Jack product. What’s cool is the prize is baseball-themed, recalling the more than 125-year history the brand has shared with the national pastime. After purchasing a package of Cracker Jack and fishing out a sticker inside, the user scans the sticker image with their Blippar mobile app, and then one of four AR images appears on the phone, bursting from the sticker, including a Jumbotron image to have a user show off dance moves or an overlay that makes the user look like he’s inside a baseball card.