A collection of news, articles and other featured content about Coupons / Incentives.
Procter & Gamble tied in to the May 12 observance of Mother's Day by spotlighting two-time Paralympian, U.S. Army veteran and mom Melissa Stockwell in this month's brandSaver.
With 81% of consumers being more likely to engage with a brand that offers incentives, new research examines the role incentives play in motivating consumer behavior.
One year after its launch, Albertsons Performance Media powered by Quotient is delivering to CPGs as high as two times more return on their ad spend compared to industry benchmarks set by Nielsen.
Giant Eagle and Quotient Technology have launched Giant Eagle Advantage Media, a digital media platform that allows CPG brands to better reach Giant Eagle shoppers with more precise digital ads and promotional offers.
Procter & Gamble used this month's edition of brandSaver to support the March 8 designation of "International Women's Day."
Procter & Gamble shined a spotlight on its official sponsorship of the National Football League's 2019 Super Bowl in its February edition of brandSaver.
Learn more about how to combine digital and analog marketing tactics to reap the benefits of an integrated campaign in this whitepaper from Valassis Digital.
Inmar and The Kroger Co. have a strategic relationship to drive innovation in digital offer management.
Procter & Gamble celebrated the new year by spotlighting health and wellness in its January edition of brandSaver.
CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.
Procter & Gamble put personal care at the top of holiday gift lists with the December edition of brandSaver.
Dollar General has teamed with Coca-Cola Co. for a holiday-themed incentive encouraging shoppers to "give the gift of refreshment."