GS1 US and the Joint Industry Coupon Committee have collaborated to create a standard for paperless couponing.
The Procter & Gamble Company is now outsourcing its U.S. coupon processing, settlement and fraud prevention services.
In 2010, marketers distributed 332 billion CPG coupons, the largest single-year distribution quantity ever recorded in the United States. A new report sheds light on distribution and redemption trends.
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