The Kimberly-Clark brand employed a healthy dose of digital marketing to introduce its latest product extension at the drugstore chain.
In 2010, marketers distributed 332 billion CPG coupons, the largest single-year distribution quantity ever recorded in the United States. A new report sheds light on distribution and redemption trends.
The Procter & Gamble Company is now outsourcing its U.S. coupon processing, settlement and fraud prevention services.
GS1 US and the Joint Industry Coupon Committee have collaborated to create a standard for paperless couponing.