A collection of news, articles and other featured content about Coupons.
News America Marketing is testing ways to leverage blockchain technology to update how consumers, brands and retailers use incentives.
The Kimberly-Clark brand employed a healthy dose of digital marketing to introduce its latest product extension at the drugstore chain.
In 2010, marketers distributed 332 billion CPG coupons, the largest single-year distribution quantity ever recorded in the United States. A new report sheds light on distribution and redemption trends.
The Procter & Gamble Company is now outsourcing its U.S. coupon processing, settlement and fraud prevention services.
GS1 US and the Joint Industry Coupon Committee have collaborated to create a standard for paperless couponing.