A collection of news, articles and other featured content about Coupons.
Procter & Gamble tied in to the April 22 designation of "Earth Day" by spotlighting its environmental efforts and eco-friendly SKUs in this month's edition of brandSaver.
With pricing and promotional software provided by Eversight, the cranberry juice maker is looking for a more efficient and effective trade spend.
News America Marketing is testing ways to leverage blockchain technology to update how consumers, brands and retailers use incentives.
The Kimberly-Clark brand employed a healthy dose of digital marketing to introduce its latest product extension at the drugstore chain.
In 2010, marketers distributed 332 billion CPG coupons, the largest single-year distribution quantity ever recorded in the United States. A new report sheds light on distribution and redemption trends.
The Procter & Gamble Company is now outsourcing its U.S. coupon processing, settlement and fraud prevention services.
GS1 US and the Joint Industry Coupon Committee have collaborated to create a standard for paperless couponing.