Costco Offers Rebate on P&G Purchases
Costco staged a promotion with Procter & Gamble dangling a free $25 Costco cash card rebate with purchase of $100 worth of product from eligible brands.
From Sept. 5-30, shoppers who accrued $100 in cumulative purchases of a slew of participating P&G brands including Align, Bounce, Cascade, Crest, Febreze, Gillette and Head & Shoulders online or in stores. Shoppers redeemed the offer by submitting eligible receipts to a promotional website operated by P&G (getpgoffer.com) or via mail.
Digital support spanned display ads running throughout costco.com including on the CostcoGrocery web page, an e-commerce costco.com web page showcasing participating productand multiple email ads. Most of the messaging directed shoppers to the aforementioned promotional site.
Other support included Sept. 5 and 19 Facebook updates, an insert in Costco’s September coupon book as well as in-store shelf clings and posters positioned near some participating products.