Consumer Goods and the Battle for B2B and B2C Relationships
Both consumers and consumer goods (CG) companies are in the midst of a fascinating retail renaissance. The traditional CG landscape of physical shelf space and shopping carts will never be the same. Consumers have total control of where and how they buy, along with access to products and fulfillment options like never before.
The best CG brands are optimizing for what's next. Learn how you can remain relevant, competitive, and future-proof in the latest research report from Salesforce.