Connected Packaging Solution Technology
Packaging and display company WestRock, Norcross, Georgia, has joined forces with technology solutions company Digimarc, Beaverton, Oregon, and Evrythng, an Internet of Things platform, out of New York. Combined, the companies will make packaging and displays smarter. WestRock calls the technology its “Connected Packaging Solution.” WestRock places Digimarc bar codes onto packaging that can be scanned by smartphones and trigger content from Evrythng’s cloud-based platform, which assigns each physical package a custom Active Digital Identity (ADI) and data profile. The combination renders an intelligent package (or display) to track its location, follow its path to checkout, reduce counterfeiting and more.