The Connected Innovation Enterprise: Reimagining Concept to Market

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Webinar Date: Tuesday, September 29, 2026, at 11 a.m. EDT

For CPG companies, bringing a new product to market increasingly requires more than a strong idea. Product teams must coordinate across R&D, sourcing, packaging, regulatory, manufacturing, marketing and other functions, while managing growing volumes of product data and responding to changing consumer and market demands. When those teams, systems and workflows remain disconnected, innovation slows and decisions become harder to make.

• Learn how CPG organizations can reimagine the concept-to-market process by connecting people, processes, data and technology across the full innovation lifecycle.
   
• Explore practical approaches for companies to break down functional and data silos, streamline critical workflows and create a more consistent digital thread from early-stage concepts through commercialization.
   
• Examine the evolving role of product lifecycle management as CPGs seek to move faster and make better-informed decisions. Rather than operating primarily as a system of record, modern PLM can provide the foundation for a more connected innovation enterprise, helping teams collaborate around shared product information, identify issues earlier and bring promising ideas to market with greater speed and confidence.