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Confectionary

A collection of news, articles and other featured content about Confectionary.

The company will explore "strategic options" for its U.S. confectionery business, including a potential sale.

Kellogg Co.

Consumer goods companies such as Mars Inc., Anheuser-Busch InBev, P&G and Kellogg Co. are working with Walmart on marketing campaigns leading up to Super Bowl LI.

The chocolate manufacturer is hoping the new business software will optimize production, reporting and inventory management.

Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.

Barry Callebaut integrates 65,000 cocoa farmers in Cte dIvoire and will include more across the world, for a stronger supply chain.

Lindt & Sprngli has hit its sweet spot not only in the manufacture and innovation of chocolate, but in e-commerce with the launch of a new cloud-based web store.

Jelly Belly selects a customizable and scalable e-commerce solution from Mozu that would keep up with the growing company.

Having successfully executed its transformation plan, and 18 months into the Cadbury integration, the company has built a global snacking platform and a North American grocery business that now differ in their future strategic priorities, growth profiles and operational focus.

Mondelez Canada broke down traditional barriers and resurrected a new wall that connects, rather than separates, its entire sales organization.

With a reputation for its engaging marketing campaigns in certain regions, Cadbury decided to use personalization to raise its brand awareness, increase penetration, and connect emotionally with its customers in lesser-known regions.

"Everything I need to know... I learned in kindergarten," wrote author Robert Fulcrum. For Amanda Klane and Drew Harrington, those lessons included getting to know your fellow five-year-olds.

Consumer confidence was a bit manic in 2012, hitting a five-year high in November and then dropping again in December as consumers doubted an end to the fiscal cliff.

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