Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.
When it comes to the health of the consumer goods market, is the glass half full or half empty? According to the results of the 2010 Consumer Goods Registry, which ranks the top 100 public companies according to 2009 annual revenues, both viewpoints are correct.