Collaboration

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Collaboration

A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.

Bic Launches Gender-Neutral Razor Brand on Amazon

Bic last week launched a razor brand dubbed Made For You available exclusively via Amazon.

Bobbi Brown Brings Wellness to Walmart's Beauty Department

With its first foray into beauty ingestibles, the mass merchant is firmly positioning the products in the beauty category by stocking the collection on a dedicated endcap display.

Walgreens is stocking an exclusive “Mystery Flavor” of Pringles and hosting a related sweepstakes that awards $10,000 to one consumer who submits a receipt for the purchase of the 5.5-ounce SKU and also correctly identifies the flavor of chips inside.

Tapping into the vast p2pi.org database, Institute editors presentup-to-the-minute updates on the go-to-market activities of the most important players in today’s volatile retail marketplace.

League teams with five brands and retailers to engage fans.

CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.

Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.

Walgreens secured a plethora of “Proud Supporters” for its annual Red Nose Day campaign, which culminates with the May 23 Red Nose Day primetime TV program on NBC.

Petco took its year-old strategic partnership with JustFoodForDogs to the next level today with the opening of a first-of-its-kind pet food kitchen inside its newly remodeled flagship store in New York City’s Union Square.

CPG companies are turning away from the old silo mentality – perhaps just in time.

Walmart is partnering with Mattel to host another “Hot Wheels Legends Tour,” a traveling car show in search of a custom car worthy of becoming immortalized as a Hot Wheels die-cast toy.

Best Buy has partnered with cloud-based visual merchandising software provider One Door to digitize its print-based merchandising system.

Walmart supported last month’s launch of new and exclusive plant-based baby brand Hello Bello with prime merchandising space as well as digital and print activity. 

Walmart has expanded its product partnership with celebrity Drew Barrymore to develop an eclectic home decor collection dubbed Flower Home.

​​​​​​​Three-time Olympic gold medalist Misty May-Treanor will deliver the closing keynote at the Path to Purchase Summit, which takes place May 15-17 at Marriott Harbor Beach Resort & Spa in Fort Lauderdale, Florida.

Coca-Cola Co. and Mondelez International’s Nabisco have teamed up to activate their sponsorships of the National Collegiate Athletic Association for an account-specific sweepstakes running at Southeastern Grocers’ Winn-Dixie, Bi-Lo and Harveys during March Madness season.

Rather than intensifying competition, brands and retailers should stay in their swim lanes and find ways to delight consumers together.

Walmart's warehouse club chain is getting an exclusive sales window for “Caticorn” cereal before the limited-edition SKU roll out to other retailers in March.

Candid comments from Readers' Choice respondents present a pretty picture of an industry relying on information technology to drive future success.

The addition improves Gladson’s ability to provide accurate, quality data to the CPG marketplace.

The new platform aims to help retailers and advertisers improve both shopper experience and profits through coordinated campaigns that span in-store, offline and online.

The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.

Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

The supermarket giant is rolling out a curated assortment of products and private label meal kits at select Walgreens drugstores. 

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