Collaboration

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Collaboration

A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.

Produced in conjunction with Menasha, Path to Purchase Institute's handy reference guide spotlights the e-commerce capabilities of 15 top retailers that are building seamless omnichannel shopping experiences.

Rainn Wilson

‘The Office’ alum and entrepreneur will recount his business success this November at P2PI’s largest annual event.

King’s Row Coffee and Drink Simple teamed up to bring an innovative product to North Atlantic Whole Foods Market stores: maple water nitro cold brew.

Avocados from Mexico partnered with Walmart for a springtime educational program leveraging chatbot technology and the trade group’s research to drive sales across the category.

Petco for the first time is stocking shoes for humans as part of a cause-driven brand partnership with Skechers' Bobs from Skechers brand.

The Path to Purchase Institute took a closer look at the JustFoodForDogs kitchen Petco opened this spring in its flagship New York store. 

Bic last week launched a razor brand dubbed Made For You available exclusively via Amazon.

With its first foray into beauty ingestibles, the mass merchant is firmly positioning the products in the beauty category by stocking the collection on a dedicated endcap display.

Walgreens is stocking an exclusive “Mystery Flavor” of Pringles and hosting a related sweepstakes that awards $10,000 to one consumer who submits a receipt for the purchase of the 5.5-ounce SKU and also correctly identifies the flavor of chips inside.

Tapping into the vast p2pi.org database, Institute editors presentup-to-the-minute updates on the go-to-market activities of the most important players in today’s volatile retail marketplace.

CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.

League teams with five brands and retailers to engage fans.

Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.

Walgreens secured a plethora of “Proud Supporters” for its annual Red Nose Day campaign, which culminates with the May 23 Red Nose Day primetime TV program on NBC.

Petco took its year-old strategic partnership with JustFoodForDogs to the next level today with the opening of a first-of-its-kind pet food kitchen inside its newly remodeled flagship store in New York City’s Union Square.

CPG companies are turning away from the old silo mentality – perhaps just in time.

Walmart is partnering with Mattel to host another “Hot Wheels Legends Tour,” a traveling car show in search of a custom car worthy of becoming immortalized as a Hot Wheels die-cast toy.

Best Buy has partnered with cloud-based visual merchandising software provider One Door to digitize its print-based merchandising system.

Walmart supported last month’s launch of new and exclusive plant-based baby brand Hello Bello with prime merchandising space as well as digital and print activity. 

Walmart has expanded its product partnership with celebrity Drew Barrymore to develop an eclectic home decor collection dubbed Flower Home.

​​​​​​​Three-time Olympic gold medalist Misty May-Treanor will deliver the closing keynote at the Path to Purchase Summit, which takes place May 15-17 at Marriott Harbor Beach Resort & Spa in Fort Lauderdale, Florida.

Coca-Cola Co. and Mondelez International’s Nabisco have teamed up to activate their sponsorships of the National Collegiate Athletic Association for an account-specific sweepstakes running at Southeastern Grocers’ Winn-Dixie, Bi-Lo and Harveys during March Madness season.

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