Collaboration

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Collaboration

A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.

Institute editors joined with partner MarketingLab to select the “Best of the Best” in-store marketing campaigns of the last quarter-century this month at the Path to Purchase Expo in Chicago.

National program lends itself to account-specific overlays at Meijer, ShopRite, Walmart and beyond Several retailers got account-specific overlays to General Mills’ national “Tailgate Nation” football season campaign activating the manufacturer’s partnership with ESPN College Football.

I think I can safely say that the Walmart retail experience is one of the most underrated in the industry.

Meijer was founded in 1934 during the depression as a grocery store in central Michigan. In 1962, Meijer put a stake in the ground that ultimately redefined retail in the U.S., opening the first “supercenter” in this country.

Program spotlighting limited-edition Oreo cookies drives sales at Target.

Rainn Wilson

Be part of a group that will meet ‘The Office’ actor by registering for P2PX before Oct. 25

GSK and Walgreens' deep collaboration results in transformation that has lifted the chain’s whole category.

I want to emphasize the importance of retailers (in this case, Walgreens) partnering with brands to enhance the shopping experience.

Rainn Wilson

‘The Office’ alum and entrepreneur will recount his business success this November at P2PI’s largest annual event.

Produced in conjunction with Menasha, Path to Purchase Institute's handy reference guide spotlights the e-commerce capabilities of 15 top retailers that are building seamless omnichannel shopping experiences.

King’s Row Coffee and Drink Simple teamed up to bring an innovative product to North Atlantic Whole Foods Market stores: maple water nitro cold brew.

Avocados from Mexico partnered with Walmart for a springtime educational program leveraging chatbot technology and the trade group’s research to drive sales across the category.

Petco for the first time is stocking shoes for humans as part of a cause-driven brand partnership with Skechers' Bobs from Skechers brand.

Bic last week launched a razor brand dubbed Made For You available exclusively via Amazon.

The Path to Purchase Institute took a closer look at the JustFoodForDogs kitchen Petco opened this spring in its flagship New York store. 

With its first foray into beauty ingestibles, the mass merchant is firmly positioning the products in the beauty category by stocking the collection on a dedicated endcap display.

Walgreens is stocking an exclusive “Mystery Flavor” of Pringles and hosting a related sweepstakes that awards $10,000 to one consumer who submits a receipt for the purchase of the 5.5-ounce SKU and also correctly identifies the flavor of chips inside.

CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.

Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.

Tapping into the vast p2pi.org database, Institute editors presentup-to-the-minute updates on the go-to-market activities of the most important players in today’s volatile retail marketplace.

League teams with five brands and retailers to engage fans.

Walgreens secured a plethora of “Proud Supporters” for its annual Red Nose Day campaign, which culminates with the May 23 Red Nose Day primetime TV program on NBC.

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