Collaboration

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Collaboration

A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.

Rainn Wilson

Be part of a group that will meet ‘The Office’ actor by registering for P2PX before Oct. 25

GSK and Walgreens' deep collaboration results in transformation that has lifted the chain’s whole category.

I want to emphasize the importance of retailers (in this case, Walgreens) partnering with brands to enhance the shopping experience.

Produced in conjunction with Menasha, Path to Purchase Institute's handy reference guide spotlights the e-commerce capabilities of 15 top retailers that are building seamless omnichannel shopping experiences.

Rainn Wilson

‘The Office’ alum and entrepreneur will recount his business success this November at P2PI’s largest annual event.

King’s Row Coffee and Drink Simple teamed up to bring an innovative product to North Atlantic Whole Foods Market stores: maple water nitro cold brew.

Avocados from Mexico partnered with Walmart for a springtime educational program leveraging chatbot technology and the trade group’s research to drive sales across the category.

Petco for the first time is stocking shoes for humans as part of a cause-driven brand partnership with Skechers' Bobs from Skechers brand.

The Path to Purchase Institute took a closer look at the JustFoodForDogs kitchen Petco opened this spring in its flagship New York store. 

Bic last week launched a razor brand dubbed Made For You available exclusively via Amazon.

With its first foray into beauty ingestibles, the mass merchant is firmly positioning the products in the beauty category by stocking the collection on a dedicated endcap display.

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