Collaboration

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Collaboration

A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.

Kroger Pilot Puts Grocery Pickup, Private Label into Walgreens

The grocery and drugstore retailers will join forces to offer Kroger products and online order pickups at 13 Walgreens locations.

Blending Technology with a Passion for Coffee

Two strategic technologies have helped Independence Coffee Co. scale its business and stand out in a highly competitive category.

The upscale shoe brand has improved collaboration and reduced manual data entry with a PLM implementation from Centric Software.

The massive promotion is running across more than 61,000 7-Eleven stores in 14 countries worldwide.

Analytics Maturity is a Moving Target: As the retail industry continues to evolve, companies must set ever-higher standards

The retailer hopes sharing the data will help improve in-store product availability.

The new running shoe line provides a cushioned ride, returns energy and connects to the athletic apparel brand's data-driven MapMyRun app.

The "Hungerithm" holiday campaign tracks social chatter to determine how much consumers can save at 7-Eleven.

U by Kotex Fitness Walgreens Coupon Book Ad

The Kimberly-Clark brand employed a healthy dose of digital marketing to introduce its latest product extension at the drugstore chain.

One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.

ShopRite Purdue Chicken

Originally published by Path to Purchase Institute The No Antibiotics Ever rotisserie chicken rolled out in March to all ShopRite stores in packaging co-branded with the ShopRite Kitchen and Perdue logos.