Collaboration

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Collaboration

A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.

With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning. 

Nestle’s Starbucks Coffee unwrapped a fun holiday program at Walmart incorporating augmented reality to spotlight a variety of seasonal SKUs ranging from ground coffee to K-cups and cookie straws.

When news broke of Kroger and Walgreens extending their partnership by forming a group purchasing organization, national brand representatives were left wondering what impact this might have on their companies.

Institute editors joined with partner MarketingLab to select the “Best of the Best” in-store marketing campaigns of the last quarter-century this month at the Path to Purchase Expo in Chicago.

National program lends itself to account-specific overlays at Meijer, ShopRite, Walmart and beyond Several retailers got account-specific overlays to General Mills’ national “Tailgate Nation” football season campaign activating the manufacturer’s partnership with ESPN College Football.

I think I can safely say that the Walmart retail experience is one of the most underrated in the industry.

Meijer was founded in 1934 during the depression as a grocery store in central Michigan. In 1962, Meijer put a stake in the ground that ultimately redefined retail in the U.S., opening the first “supercenter” in this country.

Program spotlighting limited-edition Oreo cookies drives sales at Target.

Rainn Wilson

Be part of a group that will meet ‘The Office’ actor by registering for P2PX before Oct. 25

GSK and Walgreens' deep collaboration results in transformation that has lifted the chain’s whole category.

I want to emphasize the importance of retailers (in this case, Walgreens) partnering with brands to enhance the shopping experience.

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