Collaboration

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Collaboration

A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.

Adidas, Foot Locker Launch Empowerment Campaign

The exclusive joint platform enlists musicians and athletes to inspire consumers to make a difference in the world.

Kroger Starts Serving Up Meals at Walgreens

The supermarket giant is rolling out a curated assortment of products and private label meal kits at select Walgreens drugstores. 

Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

The online food drive lets consumers "click, ship and donate" directly from Amazon to provide food to needy families.

The beverage maker earned kudos for its investments in innovation, while the retailer was recognized for its clear strategic vision.

The platform is designed to efficiently grow sales through data science, media delivery and measurement.

The grocery and drugstore retailers will join forces to offer Kroger products and online order pickups at 13 Walgreens locations.

Two strategic technologies have helped Independence Coffee Co. scale its business and stand out in a highly competitive category.

The upscale shoe brand has improved collaboration and reduced manual data entry with a PLM implementation from Centric Software.

The massive promotion is running across more than 61,000 7-Eleven stores in 14 countries worldwide.

Analytics Maturity is a Moving Target: As the retail industry continues to evolve, companies must set ever-higher standards

The retailer hopes sharing the data will help improve in-store product availability.

The new running shoe line provides a cushioned ride, returns energy and connects to the athletic apparel brand's data-driven MapMyRun app.

The "Hungerithm" holiday campaign tracks social chatter to determine how much consumers can save at 7-Eleven.

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