Collaboration

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Collaboration

A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.

Kellogg, Sam’s Club Leverage Instagram to Plug New Cereal

Walmart's warehouse club chain is getting an exclusive sales window for “Caticorn” cereal before the limited-edition SKU roll out to other retailers in March.

The addition improves Gladson’s ability to provide accurate, quality data to the CPG marketplace.

The new platform aims to help retailers and advertisers improve both shopper experience and profits through coordinated campaigns that span in-store, offline and online.

The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.

Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

The supermarket giant is rolling out a curated assortment of products and private label meal kits at select Walgreens drugstores. 

The exclusive joint platform enlists musicians and athletes to inspire consumers to make a difference in the world.

The online food drive lets consumers "click, ship and donate" directly from Amazon to provide food to needy families.

The beverage maker earned kudos for its investments in innovation, while the retailer was recognized for its clear strategic vision.

The platform is designed to efficiently grow sales through data science, media delivery and measurement.

The grocery and drugstore retailers will join forces to offer Kroger products and online order pickups at 13 Walgreens locations.

Two strategic technologies have helped Independence Coffee Co. scale its business and stand out in a highly competitive category.

The upscale shoe brand has improved collaboration and reduced manual data entry with a PLM implementation from Centric Software.

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