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A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.

Walmart Shares Inventory Data, Demands Improvement

The retailer hopes sharing the data will help improve in-store product availability.

New Under Armour Shoes Give Back Energy, Data

The new running shoe line provides a cushioned ride, returns energy and connects to the athletic apparel brand's data-driven MapMyRun app.

The "Hungerithm" holiday campaign tracks social chatter to determine how much consumers can save at 7-Eleven.

U by Kotex Fitness Walgreens Coupon Book Ad

The Kimberly-Clark brand employed a healthy dose of digital marketing to introduce its latest product extension at the drugstore chain.

One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.

ShopRite Purdue Chicken

Originally published by Path to Purchase Institute The No Antibiotics Ever rotisserie chicken rolled out in March to all ShopRite stores in packaging co-branded with the ShopRite Kitchen and Perdue logos.