Collaboration

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Collaboration

A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.

E-Commerce Intelligence Chart 2019

Produced in conjunction with Menasha, Path to Purchase Institute's handy reference guide spotlights the e-commerce capabilities of 15 top retailers that are building seamless omnichannel shopping experiences.

Two Local Brands Found a Launchpad in Whole Foods

King’s Row Coffee and Drink Simple teamed up to bring an innovative product to North Atlantic Whole Foods Market stores: maple water nitro cold brew.

Avocados from Mexico partnered with Walmart for a springtime educational program leveraging chatbot technology and the trade group’s research to drive sales across the category.

Petco for the first time is stocking shoes for humans as part of a cause-driven brand partnership with Skechers' Bobs from Skechers brand.

The Path to Purchase Institute took a closer look at the JustFoodForDogs kitchen Petco opened this spring in its flagship New York store. 

Bic last week launched a razor brand dubbed Made For You available exclusively via Amazon.

With its first foray into beauty ingestibles, the mass merchant is firmly positioning the products in the beauty category by stocking the collection on a dedicated endcap display.

Walgreens is stocking an exclusive “Mystery Flavor” of Pringles and hosting a related sweepstakes that awards $10,000 to one consumer who submits a receipt for the purchase of the 5.5-ounce SKU and also correctly identifies the flavor of chips inside.

Tapping into the vast p2pi.org database, Institute editors presentup-to-the-minute updates on the go-to-market activities of the most important players in today’s volatile retail marketplace.

CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.

League teams with five brands and retailers to engage fans.

Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.

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