Coke, Home Depot Get into Soccer

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Coke, Home Depot Get into Soccer

By Cyndi Loza - 07/03/2018

Home Depot is tying in to the excitement surrounding the 2018 FIFA World Cup by staging a soccer-themed sweepstakes with Coca-Cola Co.'s Powerade. 

Running from June 28 through Aug. 31, the sweeps will award one grand-prize $1,000 store gift card and 10 first-prize portable soccer goals. Shoppers enter via a co-branded page within the brand's website (powerade.com/homedepot) by logging in or signing up for a Coca-Cola account and entering or scanning a unique code located under the cap or on the packaging of eligible Powerade SKUs. Southfield, MI-based HelloWorld administers.

In stores, cooler clings affixed to Coca-Cola-branded refrigerators near checkout tout the sweeps. Account-specific, soccer-themed counter displays indirectly tout the sweeps while stocking Coca-Cola and Powerade SKUs and employing a "D-I-Y Ice Cold Victory" message. Coca-Cola is an official sponsor of the FIFA World Cup, though it didn't spotlight that on the aforementioned web page and P-O-P materials.