Coca-Cola Taps Former Exec to Head Up Global Core Tech and Enterprise Architecture
The Coca-Cola Co. has hired Michelle Arlotta-Routh to lead the company's global tech capabilities.
As vice president of core technology, Arlotta-Routh will be tasked with overseeing the strategy, delivery and performance of Coca-Cola's foundational enterprise technology capabilities globally, including enterprise platforms and corporate systems, infrastructure, and enterprise architecture.
Arlotta-Routh returns to Coca-Cola after working at the company from 2011 to 2015, first as its CIO for North America and then as chief enterprise architect for global operations.
In these roles, she spearheaded major global digital transformations, public cloud migrations and marketing technology modernizations. According to LinkedIn, her strategic oversight across the business delivered tens of millions in cost savings, accelerated startup-driven innovation, and optimized supply chain and e-commerce capabilities.
"It is especially meaningful to return to a company and people that have been such an important part of my career," she posted on the social media channel. "As Coca-Cola continues to advance its digital-first ambition, I am excited to work with an incredible team to strengthen the core technology foundation that powers our enterprise, our people and our growth."
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Throughout her career, Arlotta-Routh also held executive consulting and leadership roles at Slalom, Bain & Co., CARE, North Highland, Focus Technology Consulting and Accenture. Her achievements range from managing regional P&Ls and turning around global software implementations to pioneering landmark platforms such as the My Coke Rewards program, early AI media planning and telecom system integrations.
The move aligns with Coca-Cola's ongoing strategy to consolidate its global infrastructure and data practices rather than operating in silos. During conferences earlier this year, Coca-Cola leadership made clear that a key priority moving forward is to operate more as a network rather than a functional hierarchical organization.
The company has been following a three-tiered approach: become more consumer-centric; work on a balanced growth algorithm with partners; and place digital in every connection across the Coca-Cola system.
