Circle K, PepsiCo Reward the 'Inner Circle'

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Circle K, PepsiCo Reward the 'Inner Circle'

By Cyndi Loza - 01/23/2018

Circle K and PepsiCo are continuing to tout the "Dew Inner Circle" promotion that rewards shoppers for purchasing Mountain Dew and Doritos products.

The effort lets members of Circle K's loyalty rewards program earn up to 10 points for each Mountain Dew or Doritos SKU purchased through Dec. 31, including 10 points for a Mountain Dew one-liter bottle and five points for a new Doritos Blaze three-ounce bag. (A complete list of eligible SKUs and points is available within the retailer's mobile application.) The promotion kicked off on Jan. 1, 2017, and points are redeemable through Dec. 31, 2019, for rewards including a Polar Pop-branded mug (50 points) and Microsoft Studios' Super Lucky's Tale for Microsoft's Xbox One (250 points).

A Jan. 6 update posted across the retailer's regional Facebook accounts indirectly touted the effort. In stores, Mtn Dew Ice enjoys secondary merchandising space via floorstands and program support includes door clings depicting the "Dew Inner Circle" logo and communicating a combo deal on new Doritos Blaze chips and Mtn Dew Ice beverage. In-store wobblers and a Jan. 16 Facebook update also plugged the deal.