CGSM 2019 Agenda to Feature Arnaud Plas of Prose

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CGSM 2019 Agenda to Feature Arnaud Plas of Prose

By Path to Purchase Institute Staff - 08/23/2019
Prose CEO Arnaud Plas
Prose CEO Arnaud Plas

CEO Arnaud Plas will share the story behind Prose, the beauty brand he co-founded, during an Oct. 16 general session at the 16th annual Consumer Goods Sales & Marketing Summit in Boston.

Using machine learning to make personalized care accessible, Prose sells custom-formulated hair products catering to specific needs and goals, even taking into account pollution/humidity levels and water quality based on a customer’s location.

Prior to founding Prose, Arnaud Plas spent five years at Henkel before moving to L’Oreal in Paris. There, Plas led the development of hair care, styling and skincare categories for five years before moving to New York to lead the digital acceleration of L’Oreal USA's entire portfolio of brands as vice president, digital and e-commerce.

CGSM will take place Oct. 14-16 at the Marriott Copley Place in Boston. For more information about the session and the conference, visit the official event website.