Centrum 'Now Verified' Shelf Talker

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Centrum 'Now Verified' Shelf Talker

By Joe Ricci - 03/16/2017

In my experience, brand reps or store associates typically position the shelf talkers and interrupters. I have yet to determine what rationale anyone could have used to locate this one from Pfizer’s Centrum in front of Planters in the snack aisle, especially since the unit includes a high-value coupon. Nice presentation and a great coupon, but lousy execution – and it stayed there for more than two weeks.

— From 'Ricci at Retail,' published April 2017