BuzCart Location-Based Platform
Leveraging ultra-wideband communication – a network of wireless receivers inside the store that communicate with a tag transmitter that is placed on the shopping cart or worn on the shopper’s wrist – BuzCart is a new location-based platform from IntraPosition, based out of Israel. The company is partnering with Transformation Retail Technologies, Auburn, California, to bring the technology to retailers in North America. Shoppers using the tech in stores are given GPS-like navigation over the phone. It works with a retailer’s mobile app for direct and personal content, offers and engagements in real time.