Technology

Retailers are updating point-of-sale systems to scan 2D barcodes, but don’t wait for a mandatory switch-over date.

At the upcoming Consumer Goods Sales & Marketing Tech Summit, hosted by CGT, commercial and technology executives will gather to address how consumer packaged goods companies can adapt to a market increasingly driven by automated decision-making and real-time analytics.

President and CEO Stéphane de La Faverie said the appointments recognize the deep digital transformation underpinning the company’s next phase of growth.

By integrating on-device AI and real-time image recognition, companies can transform store visits into immediate coaching and outcome-based store manager discussions.

Grocery retailers make most of their margin on promotions, largely funded by vendors. But your AI sees the shelf and the calendar, not the trade dollars behind them. That's half the deal, and on $500 billion in trade spend, it's where margin leaks. See what changes when both sides connect.

Arc’teryx expects to optimize its inventory management and align planning decisions across the business to more quickly react to changes in demand.

It's becoming increasingly apparent that AI prompting is a skill set that needs to be trained.

As algorithms evolve trade promotion, pricing models and shelf-space decisions, the CPG industry faces a critical question: Is AI making marketers less important?

Moving past AI exploratory use cases to full-scale adoption relies on strategic alignment, operational readiness and baseline measurement. See examples from leading consumer goods companies.

Boost growth by focusing on real-time frontline decision-making.