Sales/Business Development

The company will deploy digital capabilities to simplify processes, improve decision-making, strengthen customer experiences and enable greater employee productivity.

Santee will share his perspective on enabling sales teams with better intelligence, simplifying decision-making and creating more valuable customer conversations.

David Chaplin, chief growth and strategy officer, recently shared further details about the digital enhancements.

These changes will provide certain independent customers with a hybrid approach that combines field sales, inside sales and digital commerce so the company can better adapt to shifting market trends and customer engagement patterns.

Driving growth in a crowded center-store category requires a carefully constructed "cheat code," according to Carbone Fine Food CEO Eric Skae.

Have you transformed your brand or operations through the use of next-gen technology or consumer engagement strategies?

AG Barr’s challenge was to make its field sales workforce more efficient, giving the employees additional time to deal directly with clients while removing time-consuming administrative tasks that did not build revenue.

The new hire will help the company grow share across the energy and modern soda categories, investing in emerging brands within active nutrition.