Budweiser Drizly Sweepstakes
Budweiser launched a December-long sweepstakes for consumers in Massachusetts who purchase through Drizly, the beer, wine and liquor delivery mobile app and desktop site. The sweepstakes was like an advent calendar of prizes. Each day in the month a different prize was handed out including a trip to the Major League Baseball All-Star Game, a trip to the Budweiser brewery in St. Louis, ski packages and the grand prize of Budweiser for life. Consumers registered on Drizly and with a purchase of a Bud product came an entry into the daily sweepstakes.