Bose Boosts Walmart's Electronics Offering

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Bose Boosts Walmart's Electronics Offering

By Patrycja Malinowska - 01/17/2018

Walmart brought Bose electronics to its shelves in time for the 2017 holiday season.

The mass merchant is stocking headphones and speakers from the brand on an illuminated endcap display. The products are displayed out-of-the-box and accentuated by back- and under-lighting, sitting atop a locked glass case stocking the packaged merchandise. The retailer's seasonal "Rock This Christmas" headers adorned the endcaps as they hit stores.

A full-page circular feature announced the brand's arrival at select Walmart stores on Nov. 2, with spotlighted products including Bose SoundSport wireless headphones, SoundLink Micro Bluetooth speaker and QuietComfort wireless headphones — the last priced at $349.

On walmart.com, the retailer offers a more extensive lineup of products that includes speaker systems, home theater systems, and over-ear and on-ear headphones. (A link for Samsung SmartThings compatible devices results in a disappointing "no products matched" landing page.)

The retailer's category landing page for headphones includes a rotating carousel ad announcing Bose as "Just Arrived." A holiday-themed leaderboard ad continues to adorn the brand's walmart.com headphone product page.

Walmart spotlighted the brand as a new arrival in its holiday media release alongside a slew of other products including toys, gaming systems and other giftables.

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