Big Data in Consumer Goods - Fall 2012
A convergence of consumer, economic and business trends have led to dynamic changes in the consumer goods industry. The explosion of consumer and enterprise data, and the associated assumption that the analysis of this “Big Data” is, in and of itself, a desirable pursuit for manufacturers. What is important to establish, however, is that the real opportunity for manufacturers is not in building the technological capability to capture, store and analyze this data, but in identifying specific outcomes that enable better, more profitable decisions in the context of the above fundamentals of success in the CG industry. Edgell Knowledge Network’s (EKN) latest report, State of the Industry: Big Data in Consumer Goods, will focus on the larger picture of Big Data; moving the spotlight away from the semantics of its definition and technological underpinnings to more important aspects such as use cases for the Consumer Goods industry, the changes required in organization structure and capabilities, and how and where to get started.